How we think about scoring, ICPs and outreach that doesn't get flagged
Short, opinionated pieces on the mechanics behind LeadClue — the nine-factor score, the priority queue, the connector architecture, and the outreach discipline that keeps it all trustworthy.
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Latest articles
- Lead scoring
How to weight nine factors without over-fitting to your last good deal
Editable scoring weights are a gift and a trap. A field guide to changing them for the right reasons, and noticing when you're chasing one deal instead of a pattern.
Ketan Patel - ICP design
Your ICP is probably three ICPs wearing a trench coat
One Ideal Customer Profile that quietly covers three different buyer types produces noisy scores for all of them. Here is how to spot the blend and split it apart.
Meera Rao - Compliance
What LinkedIn actually allows, and what that means for your tooling
Most outreach tooling quietly relies on scraping and bot logins that LinkedIn's terms forbid. Here is what is actually allowed, and how to build around it.
Ketan Patel - AI & automation
Personalisation is a context problem, not a writing problem
AI-written outreach fails when it lacks context, not when it lacks style. What actually needs to go into a prompt before a message is worth sending.
Meera Rao - Outreach
Daily limits are a quality control, not a safety feature
Most teams treat a daily outreach cap as a way to avoid a LinkedIn ban. Its real job is protecting the quality of every message a prospect actually receives.
Ketan Patel
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